Wrecked Cars Initiative - the importance of not drinking and driving
In April 2007, The Centre for Alcohol and Drug Abuse Prevention (CADA) put in place a bold initiative to help drive home the possible consequences of drinking and driving. Working closely with the Bermuda Police Service, the Ministry of Works and Engineering and HWP, CADA identified locations around Bermuda and strategically placed severely damaged cars in these areas overnight. The objective of the exercise was to provide a strong visual reminder to the motoring public of the danger of drinking and driving.
The cars were placed in 16 locations during the early hours of Friday morning. The locations from east to west are:
St. George/St. Davids roundabout
Outside of Bailey's Bay Post Office
Near the Shelly Bay Marketplace
John Smith's Bay Park
The entrance to Pokiok Estate
The entrance to Vesey Street
Garthowen Road (across from the vegetable cart on Middle Road, Devonshire)
Palmetto Road/Barkers Hill roundabout
Trimingham Hill roundabout
Middle Road at Stowe Hill
South Shore Road, Paget - across from Coral Beach Club tennis courts
Middle Road at Warwick Pond
Entrance to Horseshoe Bay Beach
Port Royal, Southampton - next to the fire station
According to CADA Chairman, Mr. Anthony Santucci, "We selected the locations to gain maximum impact as we wanted to ensure that a large percentage of the traveling public were able to see the cars on their way to work and during the day as they move around the island."
Mr. Santucci added, "We recognize most people who are arrested on suspicion of impaired driving are arrested on Saturdays and Sundays between the hours of 1.00am and 3.00am. Our goal is to remind people of the consequences of drinking and driving, particularly today, on no alcohol day.
"We continue to be concerned by 32 tragic deaths on Bermuda's roads since January 2005. We know in 2005 more half of the road traffic fatalities had a drug and/or alcohol component. We remain committed to reminding the residents of Bermuda that alcohol related accidents and deaths shouldn't happen and must not continue. We believe this bold step of placing damaged cars around Bermuda will continue to underscore the message of not drinking and driving," stated Mr. Santucci.
Mr. Santucci also stated, "We worked closely with the Bermuda Police Service, the Ministry of Works and Engineering and the Recovery Manager at HWP to ensure that the locations selected to place the cars were high traffic areas and the placement of the cars did not cause unnecessary traffic delays or impede visibility or the flow of traffic during the rush hour. We also made sure that the cars used were not involved in traffic fatalities, out of respect to family members. I also must point out that while these cars were obviously involved in serious accidents these accidents weren't necessarily alcohol-related."
All the cars used have been written off and will be removed during the early hours of Saturday morning.
For more information about no alcohol day and other Alcohol Awareness Month activities contact CADA at 295 5982.
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